When updating or migrating your website, one of the most overlooked yet critical tasks is setting up correct URL redirects. Mishandling redirects can damage your rankings, confuse Google, and frustrate users. At MILE Social in Middletown NJ, we build and manage websites on a dedicated server to ensure smooth migrations. Whenever URLs change, you need [...]

Google’s “Top Stories” Now Favors Preferred Sources: What This Means for Your Local SEO Strategy — In a recent update to its search interface, Google has made a quiet but significant change to how news content appears in its Top Stories section. For businesses and brands, this shift highlights the increasing importance of establishing trust and authority online—especially [...]

On July 10, 2025, Instagram rolled out a major update that changes how businesses can be discovered online. Instagram Reels and posts are now indexed by search engines like Google and Bing, providing small businesses with a new opportunity to enhance their search visibility. This is a huge step forward for local SEO, and MILE Social now [...]

In the digital age, simply having a website isn’t enough to ensure customers find your business. To truly compete online, you need to show up in the places people are actively searching. That’s why listing your business in multiple directories is important for business success. From Google and Yelp to industry-specific platforms, each listing strengthens your [...]

Picture this: It’s a typical Monday morning. Coffee in hand, you log into your analytics dashboard expecting to see the usual traffic patterns. Instead, your heart sinks. Your Google organic traffic has virtually disappeared overnight. This nightmare scenario became reality for one of our clients last December. Following Google’s November-December 2024 Core Updates, their thriving [...]

Let’s face it—online reviews can make or break a local business these days. As we’ll see in 2025, they’re not just nice to have; they’re essential for building trust, attracting new customers, and boosting your visibility in search results. Here at MILE Social, we’ve been tracking the latest trends and helping businesses like yours navigate [...]

In today’s digital landscape, having a strong online presence is crucial for businesses aiming to attract local customers. At MILE Social, we specialize in optimizing Google Maps listings and Google Business Profiles (GBP) to enhance visibility and connect you with clients in your area. Whether you’re a small local shop or a large enterprise, our [...]

The Importance of Verifying and Managing Your Google Maps Listing and Business Profile In today’s digital-first world, your online presence is often customers’ first impression of your business. One of the most critical aspects of that presence is your Google Maps listing and Google Business Profile. These tools make your business visible to potential customers [...]