Today is OUR favorite day – Social Media Day!
With the launch of Friendster in 2002 and MySpace in 2003, social media became mainstream. Then 2004 brought the founding of the king of social media, Facebook. Twitter encouraged us to be succinct by posting our thoughts with fewer than 140 characters. When we express ourselves better through imagery, Instagram, and Flickr offer all the sharing we can handle. And speaking of video, YouTube is the social place for everything from how-to to pop culture to what not to do with your fireworks on the 4th of July.*
Social media makes it possible to stay connected and informed about those important people in our lives. And now more than ever, businesses need it to reach their target audience and beyond. The biggest requirement of any business is to know your target audience. Social media marketing helps to identify your audience. It also allows you to build a virtual relationship with your audience. This is beneficial because you can connect with potential customers who would not normally walk into your store, or have not heard of you. Communicating on different platforms builds a trust, since everything is now viewed from the palm of the hand.
Social media marketing helps businesses to give their brands a unique personality on social platforms.
But how do you actually know who is finding you? By using hashtags, relevant, content, contests, and targeted advertisements, it is possible to zero down on your target audience. You can get customer insights by reading their tweets, status updates, shares, likes, their behaviors. Call to actions drive traffic to your website, which can be tracked through Google Analytics, or tracking pixels. Posting on social media is not just about setting and forgetting. It is about testing, analyzing, and testing again to see what works and what does not. You social media manager should be doing this for you. He or she should also be building brand loyalty, which encourages viewers to purchase your service or product.
Social media has come a long way. And with a different audience on each platform, it is hard to keep up with what’s trending in order to get your business noticed. Trust your company’s digital presence to MILE Social, a New Jersey based digital marketing company. Contact us today!