Social Media can grab consumers’ attention, but for how long? It only takes about 3-4 seconds to make a first impression. This is the amount of time you have to influence your audience that your product tops them all, and they basically need it in their lives.
How does one resolve the difficult task to make a lasting impression on social media? MILE Social suggests you increase your social media platforms, then increase your engagement on each platform.
You want to send the message to the consumer to invest in your brand or product. Social Media gives consumers a choice of whether or not to purchase your product. More than 50% of consumers make their purchase based on social media. To be more specific, if they are “following” or “like” a brand on social media, they are more than likely to invest in it.
Take advantage of the world wide web and understand you have the ability to place your product in front of everyone. In order to do this, you need to know how the internet, specifically different avenues of social media, function. The internet has changed consumer behavior.
We live in a multi-tasking world, and shopping on computers and mobile devices is now a way of life. The perfect example is Black Friday. Black Friday makes shopping convenient, easier to search for items, saves time, and for some, kills time at work.
If your business is making custom handbags, I suggest at least having a Facebook page, Twitter, Instagram, and Pinterest. Facebook is the largest social media platform. Tell your friends and family to like and share your page. Friends and family are usually trusted sources. Instagram is excellent for visuals. The consumer can clearly see your product and make a decision for themselves.
Sometimes no caption is needed if your handbag makes a big enough statement. Pinterest is great for unique and custom-made products. Consumers “pin” your product and share it if they like it or are interested in it. A tried and true product on Pinterest is a reliable review for consumers who are questioning your product. This is similar to how TripAdvisor works for hotels.
Twitter is great for numerous reasons. I personally like it for back-and-forth conversations – the next best thing to engaging with your audience aside from a direct message or email. Everything is in real time, and with Google’s new tracking with Twitter, key words are searchable in real time as well.
Keep your demographic in mind as well. Some smaller business have a target market of up to a 50 mile radius from their location. Therefore, they would not cater to someone in another country, let alone another state. Most mobile devices offer the option of GPS.
When a user is near your business, and looks up “women’s accessories,” your business (custom handbags) would appear in the user’s search results. Seeing your business appear on the user’s phone has a bigger influence for them to drive to your store, because it is nearby, and convenient.
The moral of this blog: Do not make the consumer find you. Put yourself in front of the consumer.