The benefit of Messenger for Instagram Business Accounts
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The benefit of Messenger for Instagram Business Accounts

The benefit of Messenger for Instagram Business Accounts
Written by: Courtney Kwiatkowski

API Messenger support is coming to Instagram Business Accounts. What does this mean for your company? Real-time customer service! You will be able to speak directly to potential customers over Instagram. Messages can also be accessed via CRM, allowing a conversation to be part of a customers order history. Similar to Facebook, you can create questions for viewers to choose from, with automated answers appearing immediately. Or choose to speak live with them.

This is an excellent time for Facebook to roll this feature out because the holidays are around the corner. E-commerce company’s will greatly benefit from this feature. Customers can track orders, and ask questions about their purchase. But you do not have to be an e-commerce business. For brick and mortar stores, customers can inquire about specific product availability, pricing, and directions to your location.

Currently, messenger is in beta, and being tested on a few major well-known brands. The decision to move forward with this is due to the increased activity and conversations via direct messaging on Instagram.

If your company’s Instagram is not optimized yet, MILE Social can help. Call or text to discuss social media marketing today! 732-889-3322 or email at info@milesocial.com.

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This Article Was Written By Courtney Kwiatkowski

Courtney Kwiatkowski

Courtney combines her passion for Social Media and expertise with over 10 years of project management. As the Director of Social Media for MILE Social, Courtney oversees the social media platforms for every client. From strategizing, to content creation, to analytics, Courtney ensures MILE Social's clients turn their audience into paying clients.

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    FAQ

    For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.

    Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.

    Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.

    Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.

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