Social media is evolving every day. It can be overwhelming at times to keep up with most recent changes on Facebook and Twitter. Now you have to read about posting in addition to posting? Who has the time for that? How can someone running a business allocate the time to post or blog, while managing their staff and updating accounting? No one really has the extra time, but there are ways to make it work. After all, social media has become a staple for success, and it is here to stay.
Many companies are forming separate departments to manage social media. Gone are the days where online marketing and branding relied solely on the sales department. There is more involved than posting a picture and calling it a day. You need time dedicated to analyzing the results and measuring how your audience reacts to your posts and pictures.
Who will respond to tweets? Audience engagement is a large reason why social media even exists. Who will create the content? Is your sales department transitioning into a graphics department? All this responsibility adds up to another 40 plus hours in your work week. Taking from one [department], to give to another is not an option. You are obligated to hire a social media manager.
This is all well for larger corporations that have the extra money to pay a social media manager. What about the businesses that does not? Smaller companies do not have the budget or the extra time for something they should be performing. Social Media Management companies, like MILE Social, can help.
Having an outside expert that is dedicated to your brand and run your social media adds value and pays for itself. Working with someone who knows and understands your brand, and shares the same passion as you, is convenient and comforting for business owners. A social media expert knows what platforms will provide the best results for your company. MILE works with you to get the best results.
Find out more about Managed Social Media at www.milesocial.com