To Wait, Or Not To Wait…Just Google It

You want to go out to eat but did not make a reservation. You call the restaurant to find out the wait time, but no one is answering the phone. How do you find out your wait time? Just Google It.

Google announced they will be rolling out a new feature that shows wait times for restaurants. You find this by “Googling” the restaurant and times will appear next to the restaurant information. This is a major improvement to the existing real-time “busiest times” section.

How does Google determine the restaurant’s wait time? Google pulls in data from people who use the Google Location History feature. A pop-up box will appear when the user clicks on the timeframe that he or she wants to dine. This will only work for listings that are set up correctly and being managed.

We live in a fast-paced world where everyone wants information fast, and at their fingertips. Managing your company’s Google My Business listing makes this possible. More importantly, viewers rely on reviews and photos to make their final dining decision, so make sure your content is fresh and relevant. If you’re not sure your GMB is set up correctly, MILE Social will do a free assessment!

This Article Was Written By Courtney Kwiatkowski

Courtney combines her passion for Social Media and expertise with over 10 years of project management. As the Director of Social Media for MILE Social, Courtney oversees the social media platforms for every client. From strategizing, to content creation, to analytics, Courtney ensures MILE Social's clients turn their audience into paying clients.

FAQ

For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.

Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.

Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.

Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.

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To Wait, Or Not To Wait…Just Google It

This Article Was Written By Courtney Kwiatkowski

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