Top Five Reasons Your Business Should Be BloggingJun 15, 2018 By Courtney Aurillo
You are so focused on managing your company that you are too busy to blog for your website. We hear you, and we get it. The competition is increasing for businesses to have an online presence. Blogging may be your ticket to staying ahead of the game.
Google is planning to swap to a mobile-first index. This change is going to prioritize websites that are responsive because Google knows that over 50% of their users are searching on mobile devices. Google uses over 200 ranking factors to decide where each website page in their index should rank.*
Remember, no one else knows your company better than you. So why not use the opportunity to tell your website visitors the information they need to know? Online users go online to do research and learn more about a product or a service before they commit to it. Similar to social media posts that contain useful information and graphics, blogs give you the option to inform the consumer with a more detailed response. What you write could be the deciding factor for a potential client, to be your next customer.
Still not convinced? Consider these top five reasons why your business should be blogging:
- Seach engines like Google give preference to websites that update their websites with new content. Research shows that websites with blogs get 55% more visitors over sites with no blog (Social Media Today).
- A permanent online presence. Once published, your blog will live forever on the internet. You will be “searchable” long after you’ve written your post, and customers will see this.
- Cross-post to reach a larger audience. After you’ve published your blog, publish the link on Twitter, Google Business, and Facebook. When you do this, you are reaching people that have not visited your website, and when they click the link, they will be lead back to your website for more exploration!
- Track your visitors. By doing this, you can learn who reading your blog and retarget them in future posts, ads, etc.
- Knowledge is power! Tell your company’s story.
If you are not sure how to write an impactful post, that’s ok. Blog posts do not need to be one thousand words. The goal is to answer the user’s questions and exceed the competitors content. By doing this, you are providing more value. So if you satisfied the need of the user with just 200 words, you’ve done your job.
Want to be in the know? Contact us for more help on how to improve your company’s online presence today.