Twitter is in the early stages of launching a new community within the tweet-sharing app, a feature that will allow users to connect with users that share similar interests through a community filter. The new feature will allow users to share certain tweets exclusively within their specific community that they are a member of rather than on their timeline and with anyone that follows them. Rather than following certain hashtags or accounts on Twitter, this will allow users to build a full-blown online community that is broken up into categories and strictly only about the topics that people make these communities about.
Twitter’s new feature will help with narrowing down topics for people to see on their timelines. Sometimes people do not want to be flooded with tweets and information that may not be pertinent to their interests when they log onto Twitter, and this feature will help to eliminate that. The feaure will help users see only what they wish to see and only the topics and interests that are meaningful and interesting to users.
This new feature will benefit consumers and Twitter users. The feature can also benefit businesses and social media influencers. Businesses can target these specific communities and interact with their clients and consumers in a way that feels personal and unique rather than interacting on the timeline with all of Twitter at once. This is a way for businesses to grow their personality online and connect individually and personally with their clients. If used correctly and efficiently, it could be an extremely beneficial tool for businesses to target these specific communities.
At MILE Social, we can manage all of your company’s social media accounts. As a New Jersey digital marketing agency, we make sure to stay on top of all of the latest and most effective trends to keep your social media current and engaging. Twitter is one of the most important social media platforms a business can use to help stay relevant and a way for them to talk to their consumers and possible customers.