Twitter looks yet again to improve its platform by adding view counts to videos. This follows suit of YouTube, Snapchat, and Facebook. If you don’t know already, videos on Twitter play automatically as you scroll through your news feed. What counts as a full view? Two seconds counts as one view. The useful analytic is just more proof that video is the way to go. Look for it to be one of the top social media trends of 2018.
If your business has a Twitter account, be sure your photos and videos are optimized for Twitter’s platform. This is especially important for mobile viewing, which is how most people use social media. As your social media manager how this new feature can help you gage your content towards your target audience.