Your employees, logo, and colors define your company’s personality. The consumer knows your product by name. They are a returning customer, because they know and trust your product. This is all based on people that do know. But what about customers that do not know?
What if you had to introduce yourself through a social media outlet? What is your company’s social media personality like?
The biggest mistake companies make with social media is inconsistency. This does not only relate to posting on a consistent basis. It means keeping your brand relevant. Be honest with brand and your audience. It is important to make sure your company’s personality is carried over onto the correct social media platforms. By correct, we mean the right outlets to reach your target audience.
Are you an exterminator? Chance are you will succeed more on Facebook and YouTube, than on Twitter. Do you own a bakery? Show off your creations on Instagram and Pinterest. You have to find out where your audience goes for their information, then go there yourself. 92% of polled business owners agree that in 2014, social media is simply a must if you want your company to get found (inboundmarketingblog).
Make sure you are using the same logo across all social media platforms. Do not use a different logo on each platform. The same goes with your company name. Today a twitter handle many be claimed on Twitter. This only causes confusion, and makes it difficult for your audience to find you.
Try to match the name as close as possible, or have your social media manager reach out to the owner of the name to see if you can assume ownership. Cross-promote links on different platforms, except for Facebook. Facebook does not like third party postings. Your social media manager should be aware of this already though. For platforms that do not allow you to post links, like Instagram, make to use words with hashtags in front of them that describe your business.
Remember there is a social element to exposing your brand on social media, which means you are interacting with your audience, and trying to turn them into your customers.
How are you going to “smile” at them? How do you plan on holding a conversation with them? Just like individuals, companies have social personalities as well. Make sure yours is managed by a MILE Social account manager.
