MILE Social

Social media management, SEO and website development services for businesses.

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Great News For Podcasters

Expect your audience to grow with even more access to your podcast.  Facebook is testing out an audio-only live broadcast, which means more people can tune into your live discussion, and go back to listen to it as well. It’s just one of the many enhancements Facebook has done in the past few weeks to improve their platform and encourage everyone to use Facebook for just about everything. This is not much different than the current Facebook Live videos, except that it’s audio only. People who already like your page […]

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Video is King

When you think of watching a video online, where is the first place you go to? (This is not a trick question.) Probably YouTube, correct? That makes perfect sense considering YouTube is the “Google” of videos. But times are changing my friends. And your business needs to keep up with the times. Facebook did their fair share by introducing auto-play to timelines. This idea alone increased audience reach and views. The one-up on YouTube is that viewers do not have to look for a video, or even press play. It […]

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Is Your Social Media Ready For The Holidays?

Holiday shopping is in full swing. Businesses both big and small are working over time to bring holiday cheer and ease the shopping experience for everyone. If you do not have your plan for promoting your business or product yet, fear not, the power of managed social media is here to save you. Most likely small business owners are running the entire show on their own, unlike larger companies that rely on even larger companies to take care of promotional opportunities for them. And with the celebration and encouragement of […]

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What Is Your Company’s Social Media Personality?

Your employees, logo, and colors define your company’s personality. The consumer knows your product by name. They are a returning customer, because they know and trust your product. This is all based on people that do know. But what about customers that do not know? What if you had to introduce yourself through a social media outlet? What is your company’s social media personality like? The biggest mistake companies make with social media is inconsistency. This does not only relate to  posting on a consistent basis. It means keeping your brand relevant. Be […]

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Liking a Facebook Business Page Is Not Enough. You Must See It First.

Facebook is rolling out some new changes. The largest social media platform in the world is catering to the individual user by allowing them to customize their Facebook News Feed. Users can now choose which friends, interests, and pages they prefer to see information from first. Needless to say, this new application is called “See First.” This feature is great for individuals, but how does it affect business’s that paid for Likes? The ability for individuals to pick and choose what appears on their feed has an effect on Facebook’s algorithms. […]

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Video Content Marketing Is Evolving

By now you have heard video content is leading the heavy-weight division of content marketing. For those who have been keeping an open ear to the social media trend, you understand video is captivating to an audience. More time is spent watching video rather than reading a post. Each social media platform is trying to out-perform the next when administering video content. MILE Social has embraced the evolution of video, and is applying the proper procedures to ensure the most views and engagements for clients. Continue reading and keep the […]

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Some people are still confused about Google Plus

MILE Social manages multiple social media platforms for small businesses. After carefully analyzing a business’s needs and goals, MILE composes a proposal. This proposal breaks down the company’s  existing social media presence, then makes suggestions for platforms MILE feels will better  the business, along with the benefits of each. One platform MILE stresses for every small business owner is Google Plus (a.k.a. Google +) page. Many business owners do not have Google+, nor do they understand the importance of having this page.  The reasons are subtle, but powerful. Google+ is authentic. […]

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Meerkat adds a twist to Real-Time Streaming

If you have not heard, real-time streaming just got better. Meerkat is an app that allows you to watch and stream live video.  It started off strictly linked to a Twitter profile.  However, over the course of me writing this blog, Meerkat has jumped on the Facebook train. The “producer” of the stream can post a link via the Meerkat app on the profile user’s timeline. The audience that chooses to follow this specific feed can interact and post comments during the live stream. And that’s just the basics. A similar live-streaming […]

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Are your Infographics informing your audience?

When I was younger I was mesmerized by the glossy advertisements in my fashion magazines. Most adults flipped through them to get to the articles. I did the opposite, examining and piecing the details in the picture until the message jumped out at me. The ad could represent anything; a clothing brand, a car, or even an alcohol brand;  Absolute Vodka ads were a huge inspiration. The visual stimulation always won me over and increased my want and “need” for that product (what twelve year old needs a $5000 pocketbook?). […]

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The Importance of Managing Social Media

Social media is evolving every day.  It can be overwhelming at times to keep up with most recent changes on Facebook and Twitter. Now you have to read about posting in addition to posting?  Who has the time for that?  How can someone running a business allocate the time to post or blog, while  managing their staff and updating accounting?  No one really has the extra time, but there are ways to make it work.  After all, social media has become a staple for success, and it is here to stay. […]

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