You Can Now Follow Hashtags On Instagram
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You Can Now Follow Hashtags On Instagram

Hashtags on Instagram

Instagram has expanded its Following options beyond just accounts. Now you can follow your favorite # hashtags on Instagram. This new feature is perfect for business Instagram accounts because it makes it easier to find content that is relevant to your industry. Consider this another search option.

Your social media manager should be taking a deeper dive beyond just following. He or she should see what accounts are following the hashtag, and follow that account as well. They should understand that following general hashtags will not get you very far. The keywords should be more specific. This weeds out the loud noise on one of the world’s largest platform.

Following hashtags is also useful for companies that have contests or events. The post can be customized for specific hashtags, helping you reach your target audience.

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This Article Was Written By Courtney Kwiatkowski

Courtney combines her passion for Social Media and expertise with over 10 years of project management. As the Director of Social Media for MILE Social, Courtney oversees the social media platforms for every client. From strategizing, to content creation, to analytics, Courtney ensures MILE Social's clients turn their audience into paying clients.