Instagram has expanded its Following options beyond just accounts. Now you can follow your favorite # hashtags on Instagram. This new feature is perfect for business Instagram accounts because it makes it easier to find content that is relevant to your industry. Consider this another search option.
Your social media manager should be taking a deeper dive beyond just following. He or she should see what accounts are following the hashtag, and follow that account as well. They should understand that following general hashtags will not get you very far. The keywords should be more specific. This weeds out the loud noise on one of the world’s largest platform.
Following hashtags is also useful for companies that have contests or events. The post can be customized for specific hashtags, helping you reach your target audience.
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