MILE Social was invited to be a guest speaker at the Mid-Atlantic Campground Owner’s Association Conference. The theme of the conference was “Get Connected.” We stressed the importance of social media for campgrounds, and how campers are on the grid, trying to find ways to get off the grid. With 1.86 billion active Facebook users, campgrounds should take full advantage of Facebook’s business pages. Campers can use Facebook to see upcoming activities, leave user reviews, and contact the campground with one push of a button. Having a Google Business Page is great for Search Engine Optimization. The more information you put on your page, the more visible your campground will be in searches.
We also stressed the importance of having a responsive website. Most people use their phone to look up online information, and use their phone’s GPS to see what is around them. Having a website that is mobile friendly is very important in this case. Additionally, your website should be user friendly with a clean layout, and Call To Action buttons making it easy for potential campers to contact you directly.
If you attended the conference, you probably stopped by our booth during the trade show. We understand owners do not have the time to manage social media and update their websites. That’s why we offer free social media tips and website consultations. This goes for ALL businesses!
Thank you again to Judy and Joann of NJCOA for inviting us to educate and consult with New Jersey campground owners!