The Importance of Verifying and Managing Your Google Maps Listing and Business Profile
In today’s digital-first world, your online presence is often customers’ first impression of your business. One of the most critical aspects of that presence is your Google Maps listing and Google Business Profile. These tools make your business visible to potential customers searching for your services. However, simply claiming and verifying your listing is not enough—you must also actively manage it to safeguard your brand and reputation.
Why Verifying Your Google Maps Listing Is Essential
Verifying your Google Maps listing is the first step in taking control of your online presence. Verification confirms to Google that you are the rightful owner of the business, allowing you to update your contact information, hours, photos, and other key details. This ensures your customers have accurate information when they find you online.
Without verification, your business is vulnerable to inaccuracies or unauthorized changes. For instance, competitors or malicious actors could alter your hours of operation or even mark your business permanently closed, potentially costing you valuable traffic and customers. Verifying your listing protects your business and builds trust with your audience.
The Ongoing Need to Manage Your Google Business Profile
Even after verifying your Google Maps listing, you must actively manage your Google Business Profile. This includes monitoring reviews, updating photos, and ensuring your information remains accurate and current. You might assume that once verified, your listing is secure—but did you know that anyone can suggest edits to your business information?
What’s more concerning is that Google doesn’t notify you when these changes occur. For example, your address, phone number, or hours of operation could be altered without your knowledge. This can lead to customer confusion, negative reviews, and lost business.
At MILE Social, we use a powerful tool that alerts us when changes are made to a client’s Google listing. You’d be surprised how often we see unauthorized or incorrect edits happen. Proactively monitoring and managing your profile helps you maintain control, ensuring customers always receive accurate and professional information about your business.
Stay Ahead of the Competition
By verifying and managing your Google Maps listing and Business Profile, you can improve your search rankings, attract more local customers, and build a strong online reputation. Don’t let unauthorized changes or outdated information undermine your hard work.
If you’re ready to improve your Local SEO rankings, take control of your online presence, and protect your Google Business Profile, contact MILE Social today. We’ll ensure your business stays visible, accurate, and competitive digitally.
