A while ago, Instagram announced that they would be working with the idea of possibly removing the like count on users’ posts. This would be optional to users, and users would be able to customize their profile as to whether their followers could see it on their profile or not. This week Facebook announced that they too would also be partaking in this new update. Announcing this feature sparked controversy amongst Instagram users though it is not surprising that Facebook would also be hopping on this trend.
While this seems to be a trend that many social media platforms will be leaning towards shortly, it is not beneficial to users. Companies, brands, and influencers make most of their profit based on their likes and engagement, and without that being prominently on display, it seems like this might affect their brand.
Overall this new feature does not seem like something that would be beneficial, it seems like something someone with not a lot of followers or engagement might want to use, but even then, it does not seem necessary. In theory, it’s a decent idea, but it doesn’t serve a purpose that will be positive to users. This feature seems like one that will eventually die out and slowly disappear within an update. While it might sound good in theory and slightly appealing to some users overall, this feature does not particularly have many benefits as a whole.
Facebook is one of the most important social media platforms and tools for a business to have. If your business is considering adding Facebook and any other social media platforms to your marketing and engagement plans, do consider MILE Social as your New Jersey-based social media management team.