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When I was younger I was mesmerized by the glossy advertisements in my fashion magazines. Most adults flipped through them to get to the articles. I did the opposite, examining and piecing the details in the picture until the message jumped out at me. The ad could represent anything; a clothing brand, a car, or [...]

Social media is evolving every day.  It can be overwhelming at times to keep up with most recent changes on Facebook and Twitter. Now you have to read about posting in addition to posting?  Who has the time for that?  How can someone running a business allocate the time to post or blog, while  managing [...]

Social Media can grab consumers’ attention, but for how long?  It only takes about 3-4 seconds to make a first impression.  This is the amount of time you have to influence your audience that your product tops them all, and they basically need it in their lives. How does one resolve the difficult task to make [...]

Just when you thought you’ve exhausted all methods of making your brand more discoverable by using crafty SEO methods, Google has come into play (no pun intended).  Google has regained access to Twitter’s real-time social network stream.  The two reunite after an expired contract, and they are back with a vengeance. Should social media experts [...]

Fact: Just about everyone posts photos when they are on vacation, or when they return from vacation. What exactly is in the photo?  Aside from a beaming smile taken with a selfie stick, what is in the background that is still visible?  A soon-to-be bride posts a picture with the caption, “Getting Ready for the [...]

When someone used to asked me “What is Twitter,” I simply described it a list of real-time Facebook statuses. At the time, most people used Facebook as their primary source of social media, so I figured that description was relatable and easiest to understand. Twitter is much more now, and is definitely doing what it [...]

We all know the saying “A picture is worth a thousand words.” But how many words is your picture really saying on social media platforms, specifically the forever growing Instagram? Anyone can take a picture, and just about everyone can see it. You have no choice but to step up your picture game if you [...]

We all should recognize by now that social media is one of the most popular forms of communicating with friends, family, and even co-workers. If your company is planning an event, what better way to communicate than through social media? When done right, this modern “invite” can go a long way, have a successful outcome, [...]