Starting this September, Facebook campaigns will run with campaign budget optimization only. This means Facebook advertisers will no longer be able to define budgets at the ad set level. The reason for the change? Facebook wants to give advertisers better ad results at a lower cost. How will this work? Advertisers will have the ability to [...]

In an attempt to rid it’s platform of misuse and “fake news,” Facebook is rolling out a new Page tab called “Page Quality.” This tab lets page administrators know if their business page violates any rules and community standards. Any content that counts as a violation is automatically removed. The tab shows this content. The [...]

Google My Business has added yet another feature that appears in searches. Products, still in beta, allows businesses to showcase their goods sold in their business listing. Searchers do not have to go far or click around to view the products available by the business. Also, once the products are uploaded with their respectable descriptions, [...]

Google launched Google Business Posts last year, enabling organizations to create quick updates which can be listed in Google searches where their business appears. Business owners can consider this a social media post on a grand scale on the largest search engine. This is why we always stress the importance of keeping your Google My [...]

Google+ has announced it is coming to an end. This rumor has been flying around for a while, but today they made it official saying they have low user engagement. Another reason for the shutdown is due to a flaw discovered in March that possibly exposed personal information of up to 500,000 people. The platform [...]

YouTube is expanding their video discovery with hashtags. Hashtags were already being used, but now the difference is that they are being displayed above the video title and at the bottom of the video. The first three hashtags you include in your description are the ones that will be displayed. The hashtags are also hyperlinks, [...]

Which of the following would you say out loud to Google or Alexa? “Paint store in New York,” or “Find a paint store near me.” You would most likely say the complete sentence since you are asking a device to find something for you. Welcome to the new age of Voice-First. While it is still [...]

You are so focused on managing your company that you are too busy to blog for your website. We hear you, and we get it. The competition is increasing for businesses to have an online presence. Blogging may be your ticket to staying ahead of the game.  Google is planning to swap to a mobile-first index. This [...]