MILE Social manages multiple social media platforms for small businesses. After carefully analyzing a business’s needs and goals, MILE composes a proposal. This proposal breaks down the company’s  existing social media presence, then makes suggestions for platforms MILE feels will better  the business, along with the benefits of each. One platform MILE stresses for every small [...]

If you have not heard, real-time streaming just got better. Meerkat is an app that allows you to watch and stream live video.  It started off strictly linked to a Twitter profile.  However, over the course of me writing this blog, Meerkat has jumped on the Facebook train. The “producer” of the stream can post a [...]

When I was younger I was mesmerized by the glossy advertisements in my fashion magazines. Most adults flipped through them to get to the articles. I did the opposite, examining and piecing the details in the picture until the message jumped out at me. The ad could represent anything; a clothing brand, a car, or [...]

Social media is evolving every day.  It can be overwhelming at times to keep up with most recent changes on Facebook and Twitter. Now you have to read about posting in addition to posting?  Who has the time for that?  How can someone running a business allocate the time to post or blog, while  managing [...]

Social Media can grab consumers’ attention, but for how long?  It only takes about 3-4 seconds to make a first impression.  This is the amount of time you have to influence your audience that your product tops them all, and they basically need it in their lives. How does one resolve the difficult task to make [...]

Just when you thought you’ve exhausted all methods of making your brand more discoverable by using crafty SEO methods, Google has come into play (no pun intended).  Google has regained access to Twitter’s real-time social network stream.  The two reunite after an expired contract, and they are back with a vengeance. Should social media experts [...]

Fact: Just about everyone posts photos when they are on vacation, or when they return from vacation. What exactly is in the photo?  Aside from a beaming smile taken with a selfie stick, what is in the background that is still visible?  A soon-to-be bride posts a picture with the caption, “Getting Ready for the [...]

When someone used to asked me “What is Twitter,” I simply described it a list of real-time Facebook statuses. At the time, most people used Facebook as their primary source of social media, so I figured that description was relatable and easiest to understand. Twitter is much more now, and is definitely doing what it [...]