Personalizing social media accounts is a leading initiative for businesses, brands, and influencers in 2021. Personalizing multiple social media channels for a brand or business means giving the platform a personal voice and tone. It not only makes the account more cohesive but it gives the account personality and helps the followers and consumers [...]
Blog
Facebook Updates Page Likes and Follows
January 14, 2021Facebook is rolling out a new feature that will change the way people follow and like pages. This new update, Page Experience will allow users to “Like” a page but not necessarily require that they “Follow” the page. In the past when a person liked a page the person automatically followed them and would from [...]
Instagram Reels are the Go-To 2021 Social Media Tool
January 7, 2021Instagram is one of, if not the most important social media platforms being used by professionals in today’s bustling market. Predicting consumer’s wants and needs is not always as simple as it seems. Capturing their attention and “Follow” based on a single post or a short video clip may soon be a way of the [...]
New Website For Loconsolo Paints
January 2, 2021We’re kicking off the new year with a new website for our long-time client, Loconsolo Paints. MILE Social has been managing Loconsolo’s social media platforms for a few years. When Jonathan, the Vice President, knew it was time for a website upgrade, he wanted to keep his digital presence under one umbrella and asked MILE [...]
Eagle Food Service
December 18, 2020Eagle Food Service is a family and veteran-owned meat purveyor. They deliver high-quality meats and well-known brands of cheeses, dressings, and condiments to restaurants in New York and New Jersey. They are known for their close relationships with their vendors and customers. After purchasing a new truck and updating its logo, a new website was [...]
Your Company’s Social Media Strategy in 2021
November 29, 2020This past year posed many unfortunate obstacles for small business owners. Yet, we did learn a lot about creative social media strategies in 2020. Many of these strategies did prove successful and should be carried over into the new year. Times are changing, how should your company adjust in 2021? With the growth of online [...]
Facebook Launches “Neighborhoods”
November 12, 2020Facebook has done it’s homework on the algorithms during the COVID-19 pandemic. Developers learned that 38% of users engage with groups within their local community. This sparked the launch a new option called Neighborhoods. Currently in test mode, Neighborhoods aims to connect users with their neighbors and discover more about local happenings. This is very [...]
The benefit of Messenger for Instagram Business Accounts
October 23, 2020API Messenger support is coming to Instagram Business Accounts. What does this mean for your company? Real-time customer service! You will be able to speak directly to potential customers over Instagram. Messages can also be accessed via CRM, allowing a conversation to be part of a customers order history. Similar to Facebook, you can create [...]
Google Shopping Offers Free Listings
October 9, 2020We have seen many changes this past year in the online retail sector. Businesses had to quickly adapt to the sudden increase of online sales in order to maintain profits. Websites had to be converted to e-commerce to continue sales. For some this was easy. For others, it was not. Google has made it free [...]