Facebook is rolling out an initiative for Pride this month. Several new features will be added to both the Facebook and Instagram apps, allowing users to add moving images, stickers, and colored hashtags to their Pride-related posts. With brands and companies making an effort to become more inclusive during Pride month, this initiative does not [...]
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Will You Be Saying Goodbye to Facebook Likes?
June 1, 2021A while ago, Instagram announced that they would be working with the idea of possibly removing the like count on users’ posts. This would be optional to users, and users would be able to customize their profile as to whether their followers could see it on their profile or not. This week Facebook announced that [...]
Mental Health is Bringing People Together on Facebook
May 17, 2021In a unique and emotionally charged initiative, Facebook launched an Emotional Health Center on their popular social network app in honor of Mental Health Awareness Month. This new service and center that is being launched will offer tips, advice, useful links, and support of all kinds to users who seek it out. This is a [...]
Why You Need To Respond to Negative Customer Reviews Now
May 3, 2021When you choose to become a public figure or create a public brand or business you are opening up the doors to people being able to judge and comment on whatever your message or product or service is. With this responsibility, negative reviews and comments are inevitable, solely because not everyone tends to have the [...]
Instagram’s Like Feature Will it Remain on Display?
April 26, 2021Instagram is in the process of testing a feature that has been in talks for quite some time. Instagram will be giving users the option of displaying their like count on each picture or removing the count altogether. This is a big game-changer for influencers, brands, and anyone that is typically paid for their content [...]
Tik Tok’s Ad Manager
April 19, 2021Tik Tok unveiled a new feature that will allow brands and professional accounts to access a new and advanced editing feature when it comes to creating videos for their page. This new feature will be a game-changer for brands and content creators, especially for brands looking to utilize the popular video-sharing platform as a marketing [...]
Snapchat’s Ad Initiative
April 12, 2021A tool that has not always been used to its full potential is marketers and social media influencers using the photo-sharing app, Snapchat to the best of its ability. While Snapchat is often viewed as a social media platform for people to share photos knowing that they will disappear, there has been a struggle for [...]
Twitter Community Feature
April 5, 2021Twitter is developing a community feature that has the potential to be something extremely exciting and immensely useful. Much like Instagram’s “Close Friends” feature this new tool on Twitter will allow users to share tweets with specific people only. This has a lot of potentials as there are many different ways that influencers can use [...]
Twitter’s New Super Follower Concept
April 2, 2021Twitter is toying with the idea of creating a feature that allows users to not only follow their favorite influencer, artist, or content creator but gain exclusive access to their content through a monthly subscription service provided by Twitter. It will be almost like Patreon in the sense that people can pay a monthly fee [...]